Photoshop: Appendix A & B

FROM APPENDIX A: Project Planning Guideline

List and briefly describe the 4 project planning guidelines:

1. Determine the Project’s Purpose: Clearly define why you are undertaking the assignment.
2. Analyze Your Audience: Learn about the people who will use, analyze, or view your work.
3. Gather Possible Content: Gather existing images and photos, or design new graphics based on information that may reside in spreadsheets or databases.
4. Determine What Content to Present to Your Audience: Write three or four major ideas you want an audience member to remember after viewing your project. Envision your project’s endpoint, the key fact or universal theme that you wish to emphasize.

FROM APPENDIX B: Graphic Design Overview

Define the following terms regarding GRAPHIC DESIGN (terms are listed in alphabetic order):

• Balance – Symmetrical balance: The left and right halves are mirror reflections. Asymmetrical balance: A small, dark element with a large, light element or one large element with several smaller elements.
• Closure – Composing objects from small parts and spaces.
• Continuance – When a viewer’s eyes move across a page and keep moving.
• Contrast – The visual differences between elements.
• Device dependency – When the appearance of a web page depends on the device (computer, cell phone, or PDA) on which they are viewed.
• Dominance – The element to which a viewer’s eyes and attention usually move to first.
• Negative space – The space in your design that does not contain information, or the space between elements.
• Pixel – Smallest element of a digital image.
• Proximity – The relative space between elements.
• Public-domain images - Images that are completely free to use.
• Repetition – Repeating a visual element to tie a design together.
• Resolution – The number of pixels displayed on a computer screen.
• Royalty-free images – Images that can be reused without paying additional fees.
• Stock art – Artwork and photographs that can be licensed for use.
• Unity – The concept that all elements within a design work well together to form a whole.
• White space – Negative space.

Define the following terms regarding COLOR TERMS (terms are listed in alphabetic order):

• CMYK color - Mixes physical cyan, magenta, yellow, and black pigments (such as ink) to create other colors, and is used in printing.
• Color relativity - A colors lightness/darkness value.
• Color scheme: Analogous - Uses colors next to each other on the color wheel.
• Color scheme: Complementary - Uses colors directly across from each other on the color wheel.
• Color scheme: Monochromatic - Uses a single hue with a variety of shades and tints.
• Desaturated colors – Produce mellow tones and evoke calm feelings.
• Hue – The tone, or actual color, such as red, yellow, or blue.
• L*A*B color – Combines levels of lightness with two color channels.
• RGB color – Mixes red, green, and blue light to create other colors.
• Saturation – The intensity of a color.
• Shade – Mixture of a hue and black, producing a darker color.
• Tint – Mixture of a blue and white, producing a lighter color.
• Value  - Describes a color’s overall lightness or darkness.

List what emotions are often associated with these colors:

• Black – Evil, death, or mourning, but also mystery, intelligence, elegance, and power.
• Blue – Calmness and serenity. Authority, stability, loyalty, and confidence.
• Green – Growth, tranquility, luck, money, and health, but also jealousy.
• Red – Love, passion, and comfort, but also sin, hell, and danger.
• White – Cleanliness, purity, and hope, but also death and mourning in some Eastern cultures.

List 5 factors that contribute to the readability of text:

1. Large text passages written in lowercase are easier to read than long text passages in uppercase.
2. Regular text is easier to read than italicized text.
3. Black text on a white background is easier to read than white text on a black background.
4. Legibility affects readability.
5. Line length, letterforms, and appearance all influence readability.

Explain the responsibilities of the CLIENT in the client/designer relationship:
The client must clearly communicate the needs of the project, provide timely and constructive feedback, trust the designer’s expertise, and pay the bills on time.

Explain the responsibilities of the DESIGNER with regard to customer service: 
The designer must be on time to meetings, meet or beat their deadlines so they don’t submit work late, treat their clients and their time and their money with respect, be able to explain their design choices, and ensure adherence to copyright law.

PUBLIC DOMAIN PHOTO SITES: Appendix B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS, including Flickr, Morgue Files, and Uncle Sam’s Photos. 

Uncle Sam’s Photos:  http://www.unclesamsphotos.com/ 
On the home page, you will see several categories of images. Click on the SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert here:

Morgue File:  http://www.morguefile.com/
Search for a beautiful image of a TALL SHIP and insert here:

Flickr:  http://www.flickr.com/
Search for a colorful image of a FLORIDA PANTHER and insert here: